Singapore Web Design Company Blog

If you have subscribed to our hosting solution and plan to design your own web pages, we provide some guidelines for you to publish your files.

Firstly, you need a web publishing software like dreamweaver/Ms frontpage. After installation and design of your pages, you need to configure the FTP connection. This is required so that you can connect your local computer with the server. The ftp information is normally sent to you when you first subscribed to the hosting plan.

Once you are able to set up the ftp connection, you will be able to see the files and folders at the server. You need to upload all your files to the /www/ or /public/ folder so that the public can view your web pages. By default, there will be a page called index.html stored at the server. You need to overwrite this page by creating your own index.html file.

That’s it, now you can view your pages in Firefox or IE.
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Then you may ask, what about images…. Well, image files need to be uploaded to the server as well. You also need to specify a path to find the images from the html documents.

Hope this helps.

With more entrepreneurial activities in Singapore as well as many other countries, we see more and more new businesses in Singapore ready to launch their web sites. We also understand that new startup businesses are often constrained by financial resources. Hence, we have launched a low cost solution for these group of entrepreneurs last month.

Template solution is not something new. Here, we provide a comparison for you to decide on “Templates VS Customized web design”:

Web site templates:
Low cost. You may not need any web designer to design your site
You may launch a professional looking web site in few days
Often, you can view a gallery of large database of site templates and choose a suitable one

Customized design:
The cost may be few times higher. But you get the look and feel that you ultimately want
Unique identity of your web site. It helps to portray a much better image for your business
Do not require HTML knowledge on your part
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For more information, you may visit our template gallery at http://www.singaporewebdesigner.com/webdesign/template.php.

It appears that some of my clients have serious problems with site content. When this happens, some of them ask professional copywriters to write/validate their content, but most will produce the content by themselves. Of course, there are a handful who will ask us to assist.

Having a professional copywriter to assist you will ensure that the content is grammatically correct, and there are no spelling mistakes. Big companies are more likely to engage one. If your business is a new startup, we strongly advise that you write on your own. We can help to validate your content and save the cost of getting professional help. Professionalism comes with a heavy price.

While we can help to write for your entire site, I still suggest that you write everything. Nobody will understand your business better than yourself. Sometimes, we even have clients asking us to provide an entire consultation on how to start their business. But our business nature is “business support”, we are not likely to be able to help you start/manage your entire business.

So you may ask, how to write good quality content? As professionals in web services, we provide a few guidelines here:

• Important content should be presented first
  In the virtual world, sites are fighting for eyeballs. IMPORTANT information about your products/services/company should be presented earlier. It should not be buried 3 links down from the homepage.
• Write for your targeted customer, not everybody else
  There are many online portals catering to different group of visitors. Your content should be catered to your customers, not everybody.
• Write in point form, with proper headings
  Online visitors DO NOT scrutinize every single word in your site. Most will browse through your content. Visitors come to your site with 2 purpose.
  • Looking for useful information
  • Just want to be entertained
• Organized information will be highly appreciated
  In the information age, we have a problem of “Too much information”. Take a look at some web sites and you will know what I mean. Your pages should not be too cluttered with information. Highly organized information help your visitors to understand what you want to say. To generate successful sales, it is utmost important that you “Motivate your readers to read what you want to say”

Above are just some simple guidelines. There are many tutorials online to guide you on generating content and effective writing on the web. We hope this blog is useful for you. To understand more about our web services, you may want to navigate back to the main page.