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Archive for December, 2005

Yahoo! Tops in News and Visitors for Portal Market

Read a news article from Yahoo! News: http://news.yahoo.com/s/cmp/20051210/tc_cmp/174910288.

It’s interesting to note that MSN portal lead Google by more than 10 million visitors, with 92.1 million internet users. I believe a large number is generated from MSN messenger. Google recently launch Google Talk.
I personally feel that MSN messenger is quite a good program. So, it will probably take some time for Google Talk to grab any market share from MSN in instant messaging.

With China becoming the World’s 2nd largest internet population now, I have been observing Baidu, the Chinese search engine. It has a market share of 37 percent, which is still the strongest among other major search companies in China now. I believe Baidu is going to have a hard time to retain its market share. Google and Yahoo! will show no mercy as they penetrate the Chinese market.

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W3C Compliance Design

Some clients asked us about the 3 w3c logos.

Well, here is our explanation: Firstly, W3C is a not for profit internet authority that formulates directions and develops web technologies. In short, W3c is an internet authority. They set the standards for webmasters to follow.
Web sites designed to be W3C compliant have several benefits:

  • Load faster since there are no errors when browsed using different browsers. Examples of other browsers that internet users may browse your site includes Mozilla Firefox and text browsers such as Lynx.
  • Accessible to more visitors and users who may be visually handicapped. These caetgory of users will not be using Ms internet explorer since they are not able to visually see your site.
  • Receive higher search engine ranking. Search engines use many standards and measures to rank web sites. One of their ranking algorithm is to judge whether the designed site uses “CORRECT HTML“.
  • Cross browser compatibility. As mentioned earlier, your site may not be viewed properly in less popular browsers if it is not W3C compliant. About 20% of online users do not use internet explorer to browse web sites.

However, not every web design company is even aware of W3C organization. Designers vary greatly in their skill level and prices. At edlinkservices.com, we take pride in producing high quality work that is W3C compliant, yet affordable to a large majority of our clients.

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Penalty on Duplicate Content

One of the most painful tasks for webmasters is to generate good quality, unique content. I am sure webmasters would agree with me. It is even tougher if you are not the expert in your industry. Generating unique content that is useful for online readers is almost not possible.

Search engines like Google has taken extra steps to clamp down on web sites with duplicate content. In fact, Yahoo! has done something similar. I know about this because one of my sites has a lot of duplicate content. Google index all my pages still, but those pages cannot be found in top 1000 of the search result. Yahoo! simply ignore those duplicate content pages that I have on the site. The site has about 150 pages of content. But yahoo only index 15 pages which are more unique.

Of course, it was not my intention to have those duplicate content in the 1st place. It so happen that there is a bigger, authority site providing so much good quality content that I have nothing much to write for the site.

If 2 pages contain duplicate content, Google will give high ranking to the pages which belong to a reputable/authority site: (Example Ministry of Education Singapore). It will consider the other site a duplicate, and pages belonging to that site will not receive decent ranking.

Search enignes have their reasons for doing so. They do not want internet users to search for results of the same thing. this is not useful.

Now, I can only do a total revamp of my site. Removing almost all the duplicate content. As a webmaster and SEO specialist, I believe that it is no use writing if search engines dun find my pages attractive.

If you are responsible for generating content for your company’s site, you may want to avoid having duplicate pages. There is a site which can check for duplicate content online: http://www.copyscape.com.

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